Our Story

Personality. Different. Exclusive.

7SUIT was born with a clear mission: to create timepieces that embody presence, personality, and exclusivity. From the very beginning, our inspiration came from the precision and performance of motorsport, but our vision has always been to go beyond the track. Every detail is designed to accompany men who live life intensely, whether at work, in the city streets, or in life’s most remarkable moments.

Where It All Began

In the heart of Europe, surrounded by the mountains and lakes of Switzerland, my grandfather would spend hours in his small workshop, meticulously dismantling and assembling watch movements with almost surgical precision. To him, each timepiece was more than an accessory, it was a work of art. This passion was passed down from generation to generation until, in 2019, we decided to transform this legacy into something greater: 7SUIT was born, combining artisanal tradition with a vision for the future and uncompromising performance.

Building the Dream

Two years later, what began as a family project evolved into a fully structured brand. We established an integrated logistics operation across Europe, ensuring speed and reliability in every delivery. While expanding our production and distribution capabilities to serve clients in multiple countries across the continent, we remained faithful to the same artisanal standards that shaped our beginnings.

International Acceleration

With the brand firmly established in its European birthplace, we began expanding to other continents. We started serving clients across the Americas, Asia, and Oceania, always preserving the essence inherited from my grandfather’s workshop: meticulous attention to detail, premium materials, and designs that command presence. 7SUIT was now emerging as a name recognized on the international stage.

A Global Name

Today, 7SUIT is present around the world, supported by an efficient logistics network and strategic partnerships that keep our operations strong and reliable. Each timepiece still carries a piece of the workshop where it all began, but now it reaches the wrists of people from diverse cultures, styles, and stories. Because, as my grandfather always said, time is the most precious asset we have, and it deserves to be measured with personality, distinction, and exclusivity.